Reporting and ROI
Built performance dashboards and ROI tracking across 200+ clients.
Head of Digital Growth Marketing
Joshua Quarrie BSc APM (Assoc.)
Growth leader focused on funnel optimisation, ROI visibility, and high-performing teams.
- jquarrie@pm.me
- /in/jmaquarrie/
- Location
- United Kingdom
- Focus
- Digital growth, funnels, lifecycle, ROI
Professional Summary
CRM & Lifecycle Growth Leader
Hands-on strategist with deep HubSpot expertise, funnel ownership, and data-first decision making.
CRM and lifecycle marketing leader with 10+ years’ experience owning end-to-end CRM strategy, marketing automation, and customer journey optimisation across B2B and B2C environments.
Hands-on expertise in HubSpot (as senior leader within a diamond agency), segmentation, workflow design, lifecycle management, and performance reporting. Proven track record improving engagement, conversion, retention, and churn through data-driven insights and well governed CRM setups.
Highly technical, analytically minded and comfortable working cross-functionally with product, sales, data, and marketing teams in fast-paced, scaling organisations.
Speaker Roles
On-stage & Presenter Highlights
Sharing insights on AI, digital strategy, and growth with international audiences.
- “The future of Digital Marketing in the Age of AI” — keynote speaker at Love Inbound 2023, presenting insights and predictions to an audience of 100+.
- Nominated speaker for INBOUND, Boston 2023.
- Award Presenter, Intercity Technology 2019.
- “GPT Crash-course” — presentation for in-house teams and external clients (2024).
Capabilities
Core Skills & Strengths
Full-funnel ownership across acquisition, conversion, retention, and reporting.
Growth Marketing
Lead generation, multi-channel orchestration, experimentation, and performance optimisation across web, CRM, and paid.
Strategy & executionFunnel Optimisation
Conversion design, messaging iteration, and experimentation to move users through acquisition, activation, and retention.
A/B testingLifecycle & CRM
Segmentation, automation, workflow design, data hygiene, and lifecycle health monitoring with HubSpot and connected stacks.
HubSpot expertAttribution & ROI
Dashboarding, ROI analysis, and CAC/LTV/ARR modelling to make decisions visible to senior leadership.
Performance visibilityLeadership
Built and led teams up to 18 people; instilled experimentation culture, delivery discipline, and sustainable performance.
Coaching & mentoringDelivery & PM
End-to-end project management, risk tracking, governance standards, and playbook creation across multi-market teams.
APM certifiedSystems & Tooling
Analytics & Dashboards (GA, Power BI, Tableau)
HubSpot / CRM
Paid & Organic Platforms
CMS platforms
Collaboration tools
Segmentation & Automation
Selected Partners
Clients & Brands
Trusted by enterprise, scale-up, and education partners to grow funnels and performance.
Referees
What Leaders Say
“I've had the pleasure of working with Josh for many years [...] His ability to tackle challenges head-on and find innovative solutions is nothing short of impressive. Josh is a superstar in every sense [...]”
“Josh [has a] [...] creative mind and a fantastic work ethic. Josh has a real passion and drove some great initiatives during his time with Intercity. I would highly recommend Josh.”
“[Josh] is exceptionally self-driven and proactive, always taking the initiative to move things forward. His highly structured approach ensures efficiency, and he consistently gets things done, delivering [...] results. He's a reliable and valuable [...] team-leader.”
Career Timeline
Experience
2025 – Present
OCU | Group Senior IM&T Project Manager
- Deliver digital transformation projects including workforce management, master data, and scheduling systems.
- Manage end-to-end delivery and governance across project lifecycles, tracking milestones, earned value, and risk.
- Partner with PMO to standardise governance templates and lifecycle processes used across PRISM programmes.
2024 – 2025
Avidly (HubSpot Diamond Partner) | Global Head of Digital & Operations
Managed team size: 5
- Owned growth performance across multiple digital products, focusing on traffic quality, conversion, and ROI.
- Established digital project operations team, optimising global revenue streams and lifecycle outcomes, reporting directly to the CEO / CFO.
- Managed agency P&L, exceeding budget targets by 10% in 2025 with weekly ROI reporting.
- Improved resource visibility by 40% and reduced overwork through project scheduling and governance.
- Established AI experimentation and optimisation culture across CRM workflows and automation.
2022 – 2024
Avidly (HubSpot Diamond Partner) | Director of Customer Experience
Managed team size: 18
- Reduced client churn to under 5% by re-developing lifecycle management across CRM, CMS, and marketing ops systems.
- Streamlined workflows, boosting team profitability by over 10% while delivering full digital projects to 200+ clients.
- Developed client programmes, securing long-term partnerships across CRM, technical, and digital projects.
- Standardised delivery methodologies for digital campaign activity.
2021 – 2022
Avidly (HubSpot Diamond Partner) | Regional Director & Head of Strategy
Managed team size: 5
- Owned digital marketing strategy across web, HubSpot, social, and paid channels for multiple brands.
- Led all AMER marketing on-site, managing office, employment, P&L, and CX teams; boosted EBITDA by 4.5x within 6 months.
- Supported AMER clients with ARR £3m+ as primary point of contact.
- Directed regional digital initiatives, achieving profit growth and NPS of 80+.
2020 – 2021
Avidly (HubSpot Diamond Partner) | Head of Marketing Strategy
Managed team size: 6
- Managed project delivery for personal and team clients across numerous technical and B2B industries exceeding £5m+ ARR.
- Enhanced team collaboration across EMEA and USA, achieving significant engagement improvements.
- Implemented data-driven campaigns, refining international campaign reporting structures and resource management.
2017 – 2019
Intercity Technology (HubSpot Manager) | Digital Strategy Manager
Managed team size: 3
- Coordinated teams and agencies to deliver marketing solutions including full web, branding, and paid media relaunch.
- Led initiatives boosting web conversions from 0.03% to 2.6% with CRM (HubSpot) integration and digital planning.
- Grew web traffic 26% in 12 months through digital strategy implementation.
2015 – 2017
CMG | Strategy & Marketing Manager - UK
- Delivered in-house WMS implementation and digital transformation, driving 50% revenue growth.
2014 – 2015
Flexwork Group | Digital Manager - UK
- Oversaw multi-site system rollout for web, CRM, ERP, warehouse management, and operational improvements.
2012 – 2014
CSC | Project / Service Delivery Manager - UK
- Delivered projects across operations and service management.
Education & Certifications
Academic Background
- BSc Economics & Business Management, University of Leeds (with honours) — Corporate Finance, Mathematics, Statistics, Econometrics
- APM | Project Management Certificate
- CMI | Level 5 Coaching and Mentoring Certificate
- PPL NR | Private Pilot License
Contact
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